What Is Money Mindset

The most important thing you can do to create more success, sustainable income, and to attract more wealth into your life is to work on your money mindset.

I can hear you asking already, “Really Ash? Money Mindset is the most important thing? What about strategy in my business? Or learning new marketing techniques?”

Yes, I mean it.

Money mindset is the most important thing you can work on if you want to be more successful and create financial freedom.

There’s always a new strategy or marketing technique that you can try.

But let me ask you this, if success came down to trying that new strategy or marketing technique, then wouldn’t every entrepreneur who tried it be successful?

I can give the same strategy to 100 entrepreneurs, yet only 10-20 of them will find success with it.

Why is that?

Because success doesn’t come down to a better strategy, content, or marketing.

Your success and financial freedom come down to your mindset.


Without working on your mindset, you’ll end up self-sabotaging your success.

You’ll start to doubt yourself. You’ll tell yourself that you’re not good enough. That you don’t deserve it.

You might even find yourself making excuses as to why you can’t be successful.

  • “I don’t have enough time.”
  • “I’m not smart enough.”
  • “I wasn’t born into the right family.”

All of these are excuses that hold you back from achieving success and creating more money in your life.

The truth is, you can be successful no matter how much time you have, or how smart you are, or what family you were born into.

You can achieve anything you set your mind to. But it all starts with your money mindset.

How Does Self-Sabotage Work With Money In Particular?

There are two ways that self-sabotage can hold you back when it comes to money:

  1. You’ll make decisions based on your current circumstances instead of your future goals.

Instead of investing in the software you need to make your new course a success, you try to duct tape together all the free stuff you can find. This ends up impacting your client’s experience in the course and their perceptions of you and ends up sabotaging your success.

Instead of investing in yourself and your business you consume as much free content as you can. You scour YouTube for answers, follow dozens of mentors, and try to piece together how to succeed instead of getting direct guidance and a shorter pathway that would lead to more money and quicker results.

  1. You’ll spend money impulsively or make poor financial decisions.

You’ve just had your first 5 figure month and you go out immediately on a shopping spree. You spend all the extra money you earned that month instead of reinvesting it in your business growth. Because of this, your next month in your business ends up falling short of your expenses. This causes you to collapse into feelings of self-doubt and procrastination because you fear that your 5 figure month was a blip and you’re really just not meant to be successful.

Do either of these sound familiar? If so, don’t worry. You’re not alone.

We’ve all been there. Whether you’re making a million dollars a year or just starting your business – everyone has money mindset issues.

As the saying goes:

New Level, New Devil

With each new level of income and achievement comes a new level of resistance and inner turmoil.

Yes, even millionaires feel the tug of self-doubt and fear inside of them.

I’ve seen it with the hundreds of clients I’ve worked with. Whether they’re running a start-up that has the potential to net a billion dollars or are just starting their coaching business – each person comes in with fears, anxieties, and resistance that hold them back.

And most of them come down to money.

The key is to catch yourself in these moments and make a different decision.

Making better decisions comes down to having a better money mindset.

What is money mindset?

In a nutshell, your money mindset is your attitudes and beliefs about money.

Your beliefs about money have a powerful impact on your business and your life.

Your beliefs about money impact your thoughts, feelings, actions, and behaviors around money.

You’re probably already seeing this in action around you.

You may know someone who is constantly hustling who can’t seem to get ahead.

Yet know someone else who success and financial abundance seem to come easily.

Do you think it’s because the second person works harder or deserves it more?

Nope. That’s not why.

The difference is their mindset. Specifically about money.

Your money mindset can impact:

  • Your beliefs about whether it’s possible to make a lot of money
  • How you invest in yourself and your business
  • Whether you spend money the moment you make it
  • How much debt you have
  • How hard you feel you’ll have to work to create financial freedom
  • Whether business feels easy or difficult
  • Your degree of stress and overwhelm in your business
  • Feeling that success requires hustle or can be something that is filled with ease

A positive money mindset means that you believe that you can earn, save, and invest money easily. Basically, that money is an unlimited resource that you can tap into at any time.  You believe that money is a good thing that can help you achieve your goals.

A negative money mindset, on the other hand, means that you’ll find yourself struggling with money. Either feeling anxiety or worry when you think about money. Or feeling guilty about making a lot of it, spending it, or having more than others.

You may feel bad about charging your worth in your business. You may struggle with the idea of unlimited abundance and doubt that you’ll never be able to earn, save, or invest enough money. Or you could even believe that money is the root of all evil.

How Money Mindset Is Created

Your money mindset is mainly influenced by your family, friends, and society.

If the people around you have a negative money mindset, then there’s a good chance that you will too.

Your family, and how you grew up in particular, impact your money mindset.

For example, if your parents were always stressing about money and arguing about finances, then you probably grew up thinking that money was a source of anxiety and stress.

If your family never talked about money, then you probably grew up feeling like it was a taboo subject. Something that wasn’t to be discussed in polite company.

Your upbringing and what you were exposed to as a child play a role in how you feel about money as an adult.

Signs You Need To Improve Your Money Mindset

If any of the following sound familiar, then it’s time to take a close look at your money mindset:

  • When you look at your bank account you feel anxiety or panic
  • You find your income plateaued and you’re not able to break through to the next level
  • You’ve had difficulty creating consistent income and maintaining financial abundance
  • You hold yourself back, hide, or undercharge in your business
  • You find it hard to charge what you’re worth
  • You don’t believe you can be successful without working really hard
  • You struggle to save money or invest in yourself
  • You’re always stressed about money
  • You feel like you need to keep up with the Joneses
  • You feel like your networth is a reflection of your self-worth
  • You feel guilty about making money or being successful
  • You downplay your successes and accomplishments
  • You’re ready to make money but also scared of what that will mean (more stress, more taxes, etc.)

The Key Factor In Determining If You Have Money Mindset Issues Is: 

How do you feel when you:

  • Are at dinner an someone orders an extra bottle of wine
  • Have an unexpected expense come up
  • Tell people the price of your program or services
  • Send out promotions in your business or ask for the sale
  • Ask someone to pay money back that they owe you

If you feel a feeling of discomfort with any of these, then you’ve got issues related to your money mindset.

How to improve your money mindset?

If you have a negative money mindset, don’t worry!

You can change your attitude and beliefs about money.


The first step to improving your money mindset is Awareness.

You need to become aware that your money mindset is an issue and something that you want to improve before anything can change.

Changing your money mindset means you have to make a decision that THIS IS YOUR MOMENT.

Because once you make a decision, everything changes.

The universe conspires to help you and back you up.

But you have to make a decision first.

Identify Limiting Beliefs

Once you make a decision, one of the key steps is to pay attention to the thoughts you’re thinking and the words you’re speaking about money.

Do you find yourself saying things like “I can’t afford it” or “Money is tight this month” or “money is difficult to come by”?

These are what we call “limiting beliefs” about money.

And they’re holding you back from achieving the financial success you deserve.

So, if you want to improve your money mindset and create more financial freedom in your life, start by becoming aware of the thoughts you’re thinking and the words you’re speaking about money.

Changing How You Speak About Money

The next step is to start changing the way you think and speak about money.

Instead of saying “I can’t afford it” start saying “How can I afford it?”

Instead of saying “Money is tight this month” start cultivating gratitude by saying “I’m grateful for the money I have coming in this month.”

It might seem like a small change, but it will make a big difference in the way you think and feel about money.

Your words become the seeds of your beliefs. What you say to yourself becomes the foundation of your behaviors and actions.

When you give yourself new information, you will start to change the way you think about money.

As this happens, you’ll see your financial situation improve.

Create New Positive Money Beliefs

Cultivating positive money beliefs is essential to feeling as though you can be a money magnet.

It’s those negative beliefs about money that will pull you down and make creating money feel difficult or charged with drama.

Part of the process of creating new positive beliefs about money is to identify your limiting beliefs about money and replace them with more positive beliefs.

Instead of thinking that money is evil, try to think of it as a tool that can help you achieve your goals.

Get clear on your goals

Another step to having a better money mindset is to get clear on your goals.

What do you want to achieve? What kind of lifestyle do you want to live?

Getting clear on your goals will help you make better decisions with your money.

It’s also the first step in manifesting money.

Without a goal, you’re just drifting.

For example, if you don’t where you’re driving your car to, you’ll never get there.

You can’t just set out and say “hmm, let’s go somewhere”. You have to enter in the desired destination into your GPS in order for the guidance system to show you the way.

Surround Yourself With A Positive Money Community

Surround yourself with people who have a positive relationship with money.

These are the kind of people who are financially successful and who make smart decisions with their money.

They believe that it’s totally possible to create whatever level of wealth you desire.

They believe in you and your big bold bodacious gold.

They can help support you and hold you accountable as you work on improving your own relationship with money.

They actively work on their money mindset and help you work on yours.

Get Familiar With Your Money

One of the biggest problems I see with many people with their money mindset is that they hide their head in the sand and don’t know what’s going on with their money.

It’s essential to get to know your finances and get comfortable with where your money is going and where it’s coming from.

Take Your Money Mindset To The Next Level

The above steps are just a few things you can begin to do to shift your money mindset and make success and financial freedom easier.

To really quantum leap your relationship with money you need to program in new beliefs, behaviors, and feelings about money.

This includes things like:

  • Understanding how to remove limiting beliefs
  • Knowing how to manifest money
  • Staying in a positive and abundant mindset about money
  • Stopping self-sabotage and subconscious limits on your finances
  • Being open to opportunities to make more money
  • Feeling confident and deserving of making great money

If you’re ready to get started in your Money Mindset journey then join my Empowering Wealth Mindset Course.

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