An epidemic that’s affecting every single area of your life.

Did you know that rats, when given an enriched environment, will refuse addictive substances?

We’ve settled for a life of consuming other people’s lives rather than creating our own. The result? Pleasure poverty.

I can’t tell you how many people I speak to don’t even know what brings them pleasure. They don’t even know what brings them joy!

Too many people are driven by consuming mediocrity, rather than creating our own lives, their own pleasure. Pleasure Poverty is a systemic epidemic that’s worsened by social media where we settle for mediocre experiences rather than asserting our right to creating those lush beautiful ones we desire.